DECA Facts

DECA Core Values:
DECA’s core values and attributes are competence, innovation, integrity, and teamwork. These values are central to DECA’s mission and purpose in classrooms around the world.

DECA Inc. is a 501(c)(3), not-for-profit corporation headquartered in Reston, Virginia. It was founded in 1946.

DECA Inc. has three primary purposes:

  • to assist state/provincial associations in the growth and development of DECA;
  • to further develop education in marketing and distribution which will contribute to occupational competence; and
  • to promote understanding and appreciation for the responsibilities of citizenship in our free, competitive, enterprise system.

DECA has chartered state associations in all 50 states, as well as members in the District of Columbia, the Canadian provinces of Manitoba and Ontario, China, Germany, Guam, Hong Kong, Korea, Mexico and Puerto Rico. Student membership includes over 200,000 high school members in 3,500 high school chapters, as well as over 15,000 collegiate members attending over 275 colleges and universities in Collegiate DECA.

1908 Association Drive
Reston, VA 20191-1594
(703) 860-5000
FAX (703) 860-4013

DECA’s official emblem is the DECA Diamond.

Mission Statement:
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

DECA’s official color is blue.

Regions of DECA: 
Western Region (13 states plus Guam)
Central Region (13 states and Manitoba, Canada)
North Atlantic Region (12 states, the District of Columbia, and Ontario, Canada)
Southern Region (12 states, Puerto Rico and the Virgin Islands)

Divisions of DECA: 
High School Division, Collegiate Division, Alumni Division and Professional Division.